Cosmopolitan
Global rebrand
Created a new visual identity for the world’s largest young women’s media brand for a new generation. Oversaw all aspects of a complete rebrand that delivered fresh and fundamental content to Gen Z and Millennials. Redesigned the website, magazine and social platforms. Launched Cosmopolitan wine and fragrance brands.
The rebrand was bold and feminine but not too sweet. Graphic and fun photography and typography with a pop art sensibility. We chose a fresh and vibrant color palette that resonated with the audience. The typography was anchored by classic sans serif fonts used in a sophisticated but playful manner.
Oversaw the redesign of Cosmopolitan.com, the world’s largest young women's website, and digital experiences. Bold, clean typography and colors used in unison with modern graphic photography.
Launched Eau de Juice Served by Cosmopolitan a cheeky, witty, and fun fragrance. The four-scent collection had innovative, high-impact packaging and featured Ashley Benson as the face of its campaign.
Intelligent, thought provoking, conceptual graphics and photography were utilized to convey a variety of topics across the brand.
Launched Uncorked by Cosmopolitan a collection of non-boring wines. Oversaw and directed all creatives for digital and print campaign.
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