Cosmopolitan
Global rebrand
Created a new visual identity for the world’s largest young women’s media brand for a new generation. Oversaw all aspects of a complete rebrand that delivered fresh and fundamental content to Gen Z and Millennials. Redesigned the website, magazine and social platforms. Launched Cosmopolitan wine and fragrance brands.
Launched Eau de Juice Served by Cosmopolitan a cheeky, witty, and fun fragrance. The four-scent collection had innovative, high-impact packaging and featured Ashley Benson as the face of its campaign.
Launched Uncorked by Cosmopolitan a collection of non-boring wines.
Oversaw the redesign of Cosmopolitan.com, the world’s largest young women's website, and digital experiences.
Intelligent and conceptual graphics and photography were utilized to convey a variety of topics.
The G-spot doesn’t exist
The No-Bullsh*t, Not-Scary, Actually Helpful Guide to Egg Freezing
The rebrand was bold and feminine but not too sweet. Graphic and fun photography and typography with a pop art sensibility.
