foodspring
Rebrand • Campaigns
Recruited as creative director for Europe’s leading performance-nutrition company owned by Mars, Inc.—maker of premium proteins, fitness bars, and other products (€250m annual revenue)—to lead company-wide rebranding efforts, improve the company’s visual look across all digital channels, and oversee a team of graphic designers, videographers, and content creators.
Created and executed multiple major digital and print brand campaigns across key European markets for a premium food & sports nutrition company. A series of branded video and static billboards placed throughout Germany, Italy, France, Austria and the UK. Elevating and refreshing the foodspring brand.
Yoga • Aveen Lane • Barcelona 2023
Fall Campaign • Germany, Italy, France, UK and Austria
The brand
Created a modern, adaptable brand and guidelines that reflected foodspring’s position as a premium performance-nutrition company.
Redesigned the website experience and launched several new digital products while measurably improving the entire website UX. Produced a series of fitness and nutrition plans and comprehensive special-interest landing pages explaining key topics relevant to the consumer that resulted in outsize sales conversion rates among visitors.
Elevated the functionality and look of all social-media and performance-marketing assets across all channels. Including highly successful social-media ads.
Elevated and modernized all aspects of design and photography. Including a commitment to quality food and lifestyle photography and video.
