what is your goal?
Out of home advertising campaign • Visual identity • Brand strategy • Art direction & photography
Created and executed a major out of home brand campaign for foodspring, Europe’s leading performance-nutrition company owned by Mars, Inc., across key European markets (Germany, Italy, Spain, France, Austria and the UK). Shot on location in Berlin we conceived, produced and art directed the campaign from start to finish. The “what is your goal?” OOH campaign resulted in improved NPS scores, increased traffic to the sites, and a rise in conversions for featured products. The campaign was part of an overall visual identity and brand overhaul we undertook.
