For a fitter life
Out of home and digital campaign • Art direction and video and photo production
We were approached to create a series of heavily branded ads showcasing foodspring’s alignment with the fitness community. Careful consideration was given to taking the campaign into the digital environment, in particular for social media advertising. We conceptualized and led every aspect in the creative process for digital and print OOH and social-media. The campaign was launched in Germany, Italy, Spain, France and Austria and led to improved brand recognition for foodspring and an overall rise in sales and conversions for featured products.
The campaign was designed to be viewed in different environments and devices while still maintaining the same strong branding.
